Today is a pretty big day for us. After launching several markets in South East Asia, today we are launching Brazil, our first country in Latin America. Brazil is the 5th largest economy in the world and a $200B healthcare market, but most importantly to us, it has over 200 million consumers who we can help make better healthcare decisions and live healthier lives.
We will begin with Practo Search in São Paulo and at launch cover over 5500 doctors – which covers of almost half the clinics in the city. Practo Search enables consumers to search through a verified database of doctors and find the one that’s right for them. Consumers can search using doctor’s name, specialisation and even symptoms. Practo Search lists all doctors for free (after verification) and does not charge consumers or doctors for appointments.
In São Paulo, Practo Search will bring to consumers the highest quality doctor listings. Each doctor would have been individually verified by our team in São Paulo, and have a Practo Profile complete with detailed information including years of experience, qualification, affiliations and specialization. Consumers can even view clinic photos and get GPS co-ordinates for easy turn-by-turn navigation. Insurance is an important part of the Brazil market and hence consumers will also be able to see insurance accepted by each doctor/clinic so they can pick the one that is right for them.
We are also launching Practo Ray – our cloud-based practice management solution of choice used by doctors and clinics around the world to manage millions of patients every year. Practo Ray helps simplify scheduling and appointments and provides powerful billing and inventory management for doctors. It also helps create digital health records and prescriptions so consumers always have their healthcare history available to them.
Of course, in a market with high mobile penetration, our award-winning smartphone apps are also available, to ensure consumers have the best possible healthcare experience on-the-go. Healthcare providers can use them to be more efficient while providing higher quality care.
Over the next few quarters, Practo will continue to add more doctors in São Paulo on the platform as well as expand coverage to the broader São Paulo area. In the second half of 2016 Practo plans to expand to Rio de Janeiro and eventually to all large cities in Brazil.
We are really thrilled to bring our products to millions of consumers in Brazil and help them make better healthcare decisions. This is an important step for us in our quest to disrupt and improve healthcare for 7 billion people around the world.
#dogreat
Shashank
